Carpet City Ltd – carpetcity.co.uk
Last updated: 27 May 2026
1. Who we are
This website is operated by Carpet City Ltd (“we”, “us”, “our”).
Registered address: 41 Markfield Road, London, N15 4QA
Email: sales@carpetcity.co.uk
Phone: 0208 801 4422
We are the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR).
2. What information we collect
We collect the following types of personal data:
Information you provide directly:
- Name
- Phone number
- Email address
- Home or project address
- Details submitted via contact forms, quote requests, or showroom enquiries
- Messages sent via email, WhatsApp, or website forms
- Measurements, photos, or floor plans you choose to send us
Information collected automatically:
- IP address
- Device type and browser
- Pages visited and time spent on the website
- Referring website
- Location data (approximate, based on IP)
- Cookie and analytics data
3. How we use your information
We use your data to:
- Provide quotes for flooring and installation work
- Arrange site visits, deliveries, and fitting appointments
- Respond to enquiries (including WhatsApp, email, and phone)
- Process orders and manage customer accounts
- Improve our website, marketing, and customer experience
- Send important service updates (e.g. booking confirmations)
- Send marketing messages (only where permitted)
- Meet legal, tax, and accounting obligations
4. Lawful basis for processing
We rely on the following legal bases:
- Contract – to provide quotes, supply products, and carry out installations
- Legal obligation – tax, accounting, and record keeping
- Legitimate interests – responding to enquiries, improving services, and business operations
- Consent – marketing communications and optional cookies
5. How we share your data
We may share your data with trusted third parties, including:
- Flooring fitters and installation teams
- Delivery companies
- Payment processors
- Website hosting and IT providers
- CRM or email systems (if used)
- Professional advisors (accountants, legal services)
All third parties are required to keep your data secure and only use it for agreed purposes.
6. Data retention
We keep your personal data only for as long as necessary:
- Customer enquiry data: up to 12–24 months if no order is placed
- Order and invoice data: typically 6 years (legal requirement)
- Marketing data: until you unsubscribe or withdraw consent
7. Your rights
You have the right to:
- Request access to your personal data
- Correct inaccurate information
- Request deletion of your data (where legally possible)
- Object to processing based on legitimate interests
- Withdraw consent at any time (e.g. marketing)
- Request data portability
To exercise your rights, contact us using the details above.
8. Marketing communications
We may send marketing messages if:
- You have requested a quote
- You have purchased from us
- You have opted in
You can unsubscribe at any time via:
- Email unsubscribe link
- Or by contacting us directly
We do not sell your data to third parties.
9. Cookies Policy
What are cookies?
Cookies are small files stored on your device that help improve your browsing experience.
How we use cookies
We use cookies to:
- Ensure the website functions properly
- Analyse website traffic (e.g. Google Analytics)
- Understand how users interact with our site
- Improve marketing effectiveness
- Remember user preferences
Types of cookies we use
- Strictly necessary cookies
Required for the website to function (e.g. form submissions, security). - Performance cookies
Help us understand how visitors use the site (e.g. Google Analytics). - Functionality cookies
Remember preferences and improve user experience. - Marketing cookies (optional)
Used for advertising and retargeting (e.g. Meta/Facebook ads, Google Ads).
Managing cookies
You can:
- Accept or reject cookies via our cookie banner
- Disable cookies in your browser settings
- Delete cookies at any time
Disabling cookies may affect website functionality.
10. Third-party services we may use
Depending on how your website is set up, we may use:
- Google Analytics
- Meta Pixel (Facebook/Instagram ads)
- WhatsApp messaging integration
- Email marketing tools (e.g. Mailchimp or similar)
- Website hosting providers
Each provider has its own privacy policy.
11. Data security
We take appropriate measures to protect your data from:
- Unauthorised access
- Loss or misuse
- Alteration or disclosure
Access to data is limited to staff and contractors who need it to perform their work.
12. Changes to this policy
We may update this policy from time to time. Updates will be posted on this page.
13. Contact us
Carpet City Ltd
Email: sales@carpetcity.co.uk
Phone: 0208 801 4422
Website: carpetcity.co.uk